(This took a full day.) Almost all of them had used my documents to great success. I made a list of all my past clients and one by one, got in touch with them to ask them how they were doing. I knew I could build trust and showcase my excellent results simply by telling stories. I knew companies that told stories had a much higher customer engagement rate than those that didn’t. That’s when I decided to conduct The Story Experiment. But they had no idea how I could help, or, they didn’t trust me to do a good job. I knew there were lots of people on LinkedIn that needed help telling their stories. On Facebook, my content marketing strategy was winning me lots of clients. The response I got was good, but it was nothing compared to what I was getting from Facebook. It was pretty anemic at first, but I beefed it up by treating myself as a client - I filled out a questionnaire since I couldn’t do an information-gathering call with myself (haha) and filtered through my responses to create what you see here. As a resume writer, I bring out peoples’ strengths and passions to the forefront of their documents by simply asking them to share their stories with me and then filtering them to create the biggest impact.īack in 2013, I finally jumped on the bandwagon and created a LinkedIn profile for myself. Every single one of your viewers has one thing in common - stories have an impact on them. Your LinkedIn profile is a shop’s window to recruiters, potential employers, and clients. LinkedIn is now used by 320 million people, and a million more join every week.
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